Sadia's Media blog

Key Assessment 4 Explore how the combination of media language creates meaning for the audience in the video to Riptide.  Music Video- Media Language  Meaning is constructed by the producer, it is either a concept or an idea they want to get across to the audience. A group of an audience are very complex and have a variety of different needs, tastes and ways of using media text. Many producers will encode meaning in a media product for the audience to unravel and understand what they’re trying to say. Producers might also use a combination of different techniques to create deeper meaning, as there is more complexity to the product and it has more layers. This also intrigues the audience as they are more likely to re-watch the video to understand it, as well as this they’ll be more likely to be speaking about it with peers which increases the publicity. Riptide by Vance Joy is an experimental music video as it challenges and breaks some of the nor...

PLAN  Music Video- Explore how the combination of Media Language creates meaning for the audience in the video to Riptide  Knee Jerk response - Vance Joy’s music video Riptide has several meanings for the audience to interpret. Although the general narrative can be very confusing and has many aspects to it, however, the intertextuality reference to horror movies is kept constant throughout the music video.  In the establishing shot, we see an almost tilted shot of the blue sky, which makes the shot mysterious because we don’t know where we are, it also positions us in an uncomfortable mode of address we would  then expect the next shot to tell us what we are doing  We can also see in the first shot some text which is the cast list of the things that feature in the music video this is an example of intertextuality as it makes reference to the film industry and more specifically the horror industry with titles such ‘the blade’, ‘the gun’, ‘the ...

Two main different questions are asked about video games: Industry questions These focus on how the videogame industry is structured, and how it is a specialised industry and differs from other media industries. These kind of questions are asking for  cold, hard facts , and  in-depth knowledge and understanding of the industry.  An example of an industry question is I n what ways does the videogame industry use specialised forms of production? Make reference to the Assassin's Creed franchise [12] Audience questions These questions will either focus on how  producers target and position audiences,  or how  audiences can respond to media products. An example of an audience question is  In what ways do the producers of videogames address the needs of both mass and specialised audiences? Make reference to the Assassin's Creed franchise [12] In  both instances , you will have an excellent opportunity to demonstrate your  knowledge and un...

A brief history of the videogame industry Research  Three key facts of video games: The industry is fairly recent compared to other media products, with the first video game called 'space war' coming out in 1962. It was made in an American Laboratory, the founders didn't want to make it as a commercial product it was more for a proof of concept. It is a shoot 'em up, so you fly around and shot things on the screen it is also controlled by a remote. In order to play these videos games, you had to be studying in that field, for instance, computer science.  There is another video game that had come before 'space wars!', Drafts, It was created for Nimrod computers in 1952. It had a series of various lights on the screen which would flick up on the screen instead of the standard cathode-ray tube screen we might see today. This was programmed with a series of punch cards. It took a vast amount of time and technological equipment to run this game.  The first ...

Exam question: compare and contrast how media language is used in the music videos to Break My Heart by Dua Lipa and Riptide by Vance Joy.  Make reference to: Cinematography and editing Music video conventions  How visual elements create meaning for the audience Task: Watch the video to  Break My Heart  three times in a row, making  brief  notes  This video has a convention of a music video, for instance, the dancing and a short narrative, although it isn't a chronological order it has different settings and it is a play on with the lyrics. The music video starts of with Dua on a car and the camera pans in on her from a high angle shot and stops on her at the ping of the sound in the music video which shows her dominance and makes her an important character compared to the other people in the car she is above them, literally. There is also a lot of tracking shots where we follow around the cars then down the ...

In the last session, we explored the Antebellum South and slavery. Slavery was finally abolished in North America in 1865, following the collapse of the Confederacy and the American Civil War. However, despite being illegal for a relatively long time, there still exists great discrepancies in the rights and lives of black and white people in America (and many other countries). The act of owning another human being seems bizarre now. So how was it ever justified in the first place? One answer is that it was justified by flawed, racist scientific assumptions. Task - study the above image from  Types of Mankind  (1854), and answer the questions below: What assumptions are made here about black people and white people?  What purpose does this image serve? Consider the sociohistorical context of the time this image was created. What is this image attempting to justify? The assumptions that are made of black and white people have different skull structure. And...