Sadia's Media blog

The ideologies of adbusters is that they're against the consumer culture and corporate advertising. Although they do use the internet as a catalyst, they believe that the hard-copy is the best version of a magazine. It's contradictory, as they are anti capitalism but the magazine itself it is pricey, retailing at 11.99.  Challenging ideology, to provoke the audience. Brand Identity - unpredictable, being anti-conventional. Adbusters subvert the conventions of a magazine by not including any advertising in the magazine. This is unconventional as most magazine rely on advertising for revenue.  The shocking content challenges the audience which is subversive. Which is contrasting to women's magazine which is in the audience's comfort range. Same interactions as a protest, the collective group against the corrupt society. It creates awareness for the audience. Threatening the audience with shocking mode of address - 'save the planet, kill yourself'. Women's arti...

Media Language  Representation Audience  Industry  What Media language is associated with this product and how does it create multiple meaning?  genre: Drama, Horror, Thriller  Unconventional for a Tv set as the genre is difficult to define. And is subversive and is a hybrid. Whereas, Human's genre is less confusing. However there are challenging ideology explored within the show. Purpose of Media language (visual Communicator) Multiple meanings Polysemic of Les Revenants Challenging ideology of  Humans Decoding/encoding of messages  Audience( niche/mass) Key scenes -(opening)  les Revenant - 2013  Media language is used a communication tool used by the producers to communicate a message to the audience. It is encoded within the product.  Producers convey their ideologies through media language and meaning to the audience.  Les Revenants 2m40s Butterfly breaking out of the case foreshadow the motif of the show - dead coming back to...

 How is black identity coded in the music video formation by Beyonce? Representation - the ways in a media product constructs the world and the aspect in it. Including social groups, individuals, issues and events.  It is deliberately encoded by the ideology of the producer. not a typical narrative structure as the song restart 1 minute in  establishing shot - wide shot - Beyonce on top of a  police car- presents her as power- metaphor of empty police car floating in the flooded new orleans neighbourhood  There is anchorage of the lyrics - 'paparazzi' shows camera flashing  tracking of a neighbour  polysemic representation and meaning - complex and vibrant video- editing is rich and encompasses various meaning  non-diegetic voiceover - "what happened at the new orleans" - intertexuality reference and rejection of the black community when they needed welfare - inequality  editing montage - 'that beat' (LGBT dance doc),...

 Hermeneutic code - draws audience i, it is encoded by the producer and ensures the success of the film  The colours used are black, white, red and green which are known to be the joker's colour  The actor is looking up towards the the text, which acts as a hermeneutic code directing the audience to look at it  'Put on a happy face' -  anchoring the joker's sinister smile  Has the conventions of the teaser poster - Actor's name, teasing the release date, the name of the film  it's a low angle shot of the actor makes him look powerful and strong  The sans serif font is bold and powerful - connotes the style of the film and establishes the genre  The mise-en-scene of the blood on face - establishes him as a villain - acts as a hermeneutic code as the audience may question if he is a victim or not The cloud iconography is a reference to horror and thriller, Steve Neale theory of genre. Emphasised by the dark colour - symbolic polysemic, it refle...

This is America - Childish Gambino  Paul Gilroy- Postcolonial attitudes have constructed a racial hierarchy where White people are given more positive and important roles. For Instance, the police officers are white and in the background, there are people seen causing disturbance who are people of colour. The binary opposition paints the officers as good.  This reinforced through the camera movement. When the police cars are first introduced it is a tracking mid-shot of Gambino with it being right behind him. This attracts the audience's attention. Whereas the protesters are always shown in a wide shot.  The only ones being shot are black people and it is done without thought or hesitation which could an intertextual reference to how injust police brutality is.   As well as with the binary opposition of the police officers and the background characters who are protesting? the focus is more on the police officers as they have more of a grand entrance. And the pro...

  Inclusive lexis/language - at the start of the advert the narrator says ‘we are not alone’ - first shot is a mid shot/split screen of two females - one black and white - reinforces inclusive dominant ideology - ‘we are the same’ Use the phrase ‘if you cant fit the sport you can change the sport’ - inclusivity - connected with sport - EQUALITY  Editing is seamless/shots transition smoothly from one to the other - the illusion of continuity - connectivity  The producer is trying to represent as many groups as possible - diverse - trying to appeal to a mass audience - Nike are there to support, a brand we can rely on - we can overcome adversity - reinforced with the narration (doubted), a mid-shot of two people changing wheeler - representation of disabled - challenge stereotype Non-diegetic music - upbeat, inspirational piano and strings, non-diegetic cheering and crowd noise - adds to the positive message, supportive ideology - clips of audio commentating from sporting e...