Joker Film Poster


 Hermeneutic code - draws audience i, it is encoded by the producer and ensures the success of the film 

  • The colours used are black, white, red and green which are known to be the joker's colour 
  • The actor is looking up towards the the text, which acts as a hermeneutic code directing the audience to look at it 
  • 'Put on a happy face' -  anchoring the joker's sinister smile 
  • Has the conventions of the teaser poster - Actor's name, teasing the release date, the name of the film 
  • it's a low angle shot of the actor makes him look powerful and strong 
  • The sans serif font is bold and powerful - connotes the style of the film and establishes the genre 
  • The mise-en-scene of the blood on face - establishes him as a villain - acts as a hermeneutic code as the audience may question if he is a victim or not
  • The cloud iconography is a reference to horror and thriller, Steve Neale theory of genre. Emphasised by the dark colour - symbolic polysemic, it reflects toxic which contrast the usual representation of nature and life. 
  • Mise-en-scene of the makeup it is known and familiar amongst audience, Steve Neale, Repetition with differences, He has messy make up but he doesn't seem intimating 
  • Lack of Text - reflects the blockbuster film - doesn't emphasise the elements 
  • Green is symbolic of sadness and envy which reflects the themes of the film. The tagline is ironic to the image used 
  • No eye contact with audience - ignoring gaze- suggest the he is hiding something 
  • Atypical to superhero poster where the entire cast is presented in the poster, in contrast to Joker staying alone 
  • genre hybridity - subversive and atypical 
  • Mise-en-scene  of his pose is unconventional and not typical of someone wearing that make-up reinforces themes and unconventional style of the film 
  • Mid-shot reflects the broken identity of the character 
  • isolation frame in the poster reflects his isolation theme in the film 
  • intertextual reference to historical painting and statues of god which is a binary opposition. 
D-  Media language is used by the producers to construct meaning for the audience. Elements such as lighting, props, costumes etc. convey messages to viewers. It is useful as it allows the audience to understand the message quickly. 
A- The producers encoded hermeneutic code to create anticipation for the audiences. The lack of elements within the poster acts as a hermeneutic code, as it intrigues the audience, drawing their attention towards the poster. Producers use this technique to ensure the success of the film as it isn't revealing plot but gives the audience a gist of the genre making them invest money on the product. 
C - The Joker was a success in the box office, it was critically claimed. 

P- Mise-en-scene allows producers to establish meaning within the Poster. Through the lighting, costume, setting the spectator are able to decode messages as well as identifying the genre of the product. Spectators are also free to infer their own meaning in the product and decode the messages to what suits them.          
E - For instance, the colours primarily used are Black, white, red, and green which a symbolic code for the Joker's colours. The green is symbolic of toxicity, sadness and envy, it connotes to the theme of the film. it also creates a binary opposition to the image used. 
A 
T Roland Barthes speaks about semiotics and binary oppression. 

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