Pratice Question

 Compared with the past, David Gauntlett argues that in the media today 'we are no longer get singular, straightforward messages about ideal types of male and female identities' 

Evaluate the validity of this claim with reference to the set editions of Woman and Adbusters and the historical contexts in which they were produced. 


PLAN 

Knee Jerk; We no longer have one representation of the genders. This is shown through the contrasting difference between woman and adbusters. 

set text 

Breeze - soap advert 

Faucet ad- second page 

Woman :

  • Laura Mauve - Male gaze- a hegemonically attractive - through the mise-en-scene of the costume - bubble foams.
  • Flirtarious lexis that reinfornces the gender expections - Patriarchal Hegemony
  • conventional for adverstising - selling a lifestyle or a beauty 
  • The photo is occupying third of the page-  diverting the audience's attention to the women

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