Target Audience - Perhaps younger teenagers/Kids (11-15yrs old) can infer this through the Lexis and Language they used in the video
Child Friendly, laugh at almost everything. There's no explicit language.
Inoffensive - cultivation character
Comments discuss the friendship they have aspirational
Insanely repetitive
Editing is simple- Icons of Pizza chains, simple editing - lots of jumpcuts
Stereotypically represented as feminine with her makeup and hair. She is presented as a perfect persona
the video subtly produces a narrative about the lives they live from the products they consume and their buying habits such as Zoe "gets pizza like every week"
For comic effect, she chooses to leave in the blooper to make it more funny and interesting. Naturalistic tone
Her appearance is part of her brand - her own style naturalness and effortless however is trying
video is heavily constructed but is suppose to be natural
Loud characteristic - seems very fake and constructed, aware of their age- bright clothing/ plants- very colourful mise-en-scene
background and the plants/ dresses reinforce the naturalistic ideology
'office' 'team' breaks the immersion of the naturalness
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