Online Media - Zoella


  • Target Audience - Perhaps younger teenagers/Kids (11-15yrs old) can infer this through the Lexis and Language they used in the video 
  • Child Friendly, laugh at almost everything. There's no explicit language. 
  •  Inoffensive - cultivation character 
  • Comments discuss the friendship they have aspirational 
  • Insanely repetitive 
  • Editing is simple- Icons of Pizza chains, simple editing - lots of jumpcuts 
  • Stereotypically represented as feminine with her makeup and hair. She is presented as a perfect persona
  • the video subtly produces a narrative about the lives they live from the products they consume and their buying habits such as Zoe "gets pizza like every week"  
  • For comic effect, she chooses to leave in the blooper to make it more funny and interesting. Naturalistic tone 
  • Her appearance is part of her brand - her own style naturalness and effortless however is trying 
  • video is heavily constructed but is suppose to be natural 
  • Loud characteristic - seems very fake and constructed, aware of their age- bright clothing/ plants- very colourful mise-en-scene 
  • background and the plants/ dresses reinforce the naturalistic ideology 
  • 'office' 'team' breaks the immersion of the naturalness 

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