Advertising Lesson 2



Canali is a high end fashion brand from Italy, which is very expensive.
The setting posh and is out of focus so the model is the main focus. Shallow dept of fields.

Key Theory 1- Roland Barthes- Semiotics 

Hermeneutic Codes: Also known as enigma codes, these refer to something within the media product that creates mystery or suspense.
Proairetic Codes: Also known as action codes, this refers to something within a media products that suggests that something will happen.
Symbolic Codes: Something within a media product that creates a deeper meaning for the audience.

Textual analysis: Refers to studying media product, and suggesting ways that the media language shows something.



 Image result for maybelline lash stylist comb mascara advert


  • The main focus is the model's face, her eyelashes are very bold and bright.
  • The background city is probably New York which has the a stylish lifestyle, it says "new york" which is Anchoraging which weighs down the meaning
  • The Logo and the product are at in the front layer, which shows that they're the main focus of the advert. 
  • The background is grey/ blue ish and the model is the only 'colourful' thing 
  • We've a contrast between the women in the background and the women in the foreground. The women in the background isn't as important whilst the women in the foreground is more important. 
  • High-key lighting shone on the model's face, it makes her facial structures more defined. It makes her stand out because she's wearing the mascara.
  • Her eyes are gazing at the brush, so it makes the audience look at it. 
  • Model's sightly open mouth and lipgloss is a Proairetic code that make she will kiss someone.
  • A well- known slogan, "maybe she's born with it, maybe it's maybelline
-Z-Line: The order you look at things
-Rule of thirds: When things are divided in three sections
-Headings and Subheadings: A title and a smaller subtitle 
-Sans-Serif Font: A font , serif font has flicky bits in it but sans doesn't. Sans is blocky whilst serif doesn't.
-Lexis: The choice of language 
-Mode of Address: Ways the media products speaks to its audience.
- Rule of three: Image looks better if there are three colours.




  • The rule of three so there is three main colours used: Blue, White, Red
  • There are lots of subheadings used and a heading. 
  • Z-line is used as there are lots of text used and the women with the tide in the focus 
  • The colours used in this poster is bright and colourful 
  • The facial expression used on the women suggests that she is really happy after getting her tide 
  • The costume is very feminine and 'lady-like' so it looks like the typical housewife 

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