Introduction to Advertising

Conventions- Things that make up a genre, e.g. Crime might include guns
Layout and designs- How things are placed on a page.
Mise-en-scene- Everything you can see in a shot including the character.
Advert- to sell a lifestyle.
Media Theorist John
The purpose of advertising is to make person feel unsatisfied with their life.

Key Theory 1- Roland Barthes- Semiotics:
Semiotics is the study of meaning.
The three aspects are- sign, signifiers, signified.
Sign: Anything that can have a meaning
Signifiers:things that create meanings
signified: the meaning that is created


  • Advertising shoes
  • Main target audience: women in their mid 30s
  • The background is a garden, which is quite fancy and posh. This could suggest that they're wealthy. 
  • The clothes they are wearing are smart and stylish 
  • The

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