WaterAid and Postcolonial identities.

Colonisation is the process of importing ones' culture and giving to another. Taking over another country.

 WaterAid Advert 

We get satisfaction from donating to WaterAid, by helping someone else that's lesser than us. The mise-en-scene shows that Claudia is poorer than us because there isn't any cars/houses on the "road".
Claudia's costumes aren't too rough however they aren't the best and she is wearing pumps and not barefoot. This advert positions us as a middle class British. We get satisfaction from donating. We get a sense of responsibility to help Africa. There is a Binary Oppression in this advert which creates division between 'us' and 'them'.

Key Theory 11- Theories around Ethnicity and Post-colonial Theory- Paul Gilroy :

Gilroy explored anxiety and uncertainty left in the UK following the death of colonialism. Even the British empire collapsed Gilroy argues we still uphold many subtle racial prejudices, which are ideologically encoded in media products. Gilroy, we are now living in a postcolonial era.


  • Close up shot of a little girl 
  • Sweat = hard work 
  • First-person so direct mode of address 
  • She's young and weak
  • The name Nancy is a very stereotypical white name, a hang-up from colonisation 
  • The more relatable name for a British audience 
  • Our responsibility to help Nancy 


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