the film industry

the purpose of any media products is to make money. 

Film is a specialised institution.

The Birth of Film 
  • very late 19th century and early 20th century 
  • shown in fairs, circus 
  • mot seen as a serious thing, just to mock them
Le jardinier et le petit espiegle 

differences: 
bad technology 
no sound track 
bad camera quality 
short and sped up 

from the early stages it was believed that these films would sell and make profit. 

A standardised product? 
Hollywood films are still made in warehouses to this day. they are made using the industrialised labour. 
Production line is having a bunch of people working together to make films, as it is efficient. 

the films become more similar with the same plot, hollywood developed this to make profit 

key terms 
The studio system - production company e.g warner bros
Production - makes the films, make it happen
Distribution - putting the film out to the audience, e.g cinemas 
Conglomeration - one company buys another company 
Digital Technologies - any technology that can be linked to a computer 
Regulation - rules and instructions 
Convergence - two industries come together e.g music videos, film and music 
Exhibition - showing something 

Distribution and Exhibition of film has changed over time because of the internet changing over time.

Key Theory- The cultural industries- David Hesmondhalgh 

horizontal integration 
where one company buys another company buys "other companies in the same sector to reduce the competition for audiences"
vertical integration 
where a company buys "up other companies involved in different stages of the production and circulation"
conglomeration 
" a conglomerate is a corporation that consists of a group of businesses dealing in different products or services" 
producer 
the company that makes a media product
distributor 
the company that puts a media product out 
distribution  
the process where a media product ends up with an audience 
USP 
unique selling point 
HBO tolerates pirating will not sue for doing, They see it as advertising.

Black Panther 

  • Black Panther was produced by Marvel Studios. It was distributed by Walt Disney Motion Pictures. Marvel Studios was acquired by Walt Disney in 2009 for $4 billion 
  • It is essential to note the film was produced and distributed by a major, vertically integrated film studios.
Disney brought Marvel because...
  • to crush the competition 
  • they've similar industry, similar audiences 
  • two easily recognised brands
  • increases Disney's brand identity 
  • they get the right to every marvel character 
  • they get profit from it 
Context- Marketing - 'Black Cinema' 

Blaxploitation: 

Shaft (1971)
 Relatable
'black' James bond 
language
being called the 'n' word 
 




































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