"The purpose of publicity is to make spectator marginally dissatisfied with his present way of life. Not with the way of life of society, but with his own within it"

ideology- the beliefs and values of a media product / the producers.
dominant ideology- The sets of idea or culture that is most common or widely accepted in society. It can change over time.  
British Dominant ideology is imperialism, western philosophy, resist firearm, free healthcare, Church of England.

Final Conclusion of the tide advert: Society believes that women should love cleaning and should do it. It is a traditional thing women should do. Whilst men should go to work.
4  six 
4- male, ages 12-15, middle class
Six- Guitar 

Comments

Post a Comment

Popular posts from this blog

Online Media - Zoella

Image
Target Audience - Perhaps younger teenagers/Kids (11-15yrs old) can infer this through the Lexis and Language they used in the video  Child Friendly, laugh at almost everything. There's no explicit language.   Inoffensive - cultivation character  Comments discuss the friendship they have aspirational  Insanely repetitive  Editing is simple- Icons of Pizza chains, simple editing - lots of jumpcuts  Stereotypically represented as feminine with her makeup and hair. She is presented as a perfect persona the video subtly produces a narrative about the lives they live from the products they consume and their buying habits such as Zoe "gets pizza like every week"   For comic effect, she chooses to leave in the blooper to make it more funny and interesting. Naturalistic tone  Her appearance is part of her brand - her own style naturalness and effortless however is trying  video is heavily constructed but is suppose to be natural  Loud ...
Read more

Analysis of a chosen scene

 Task  1. List the Media Language (mise-en-scene, editing, Cinematography etc.) that constructs meaning in the scene 2. Identify the preferred reading and the dominant ideology of the scene (e.g. 'a deliberately confusing and distressing ideology that positions the audience uncomfortably') 3. Identify the possible negotiated readings and oppositional reading- how is the audience being positioned?  Claire's reaction to Camille returning (11:45- 14:40) The scene starts with the frame focusing on the back of Claire's head, after seeing Camille in her house. This is a hermeneutic code as the audience are left to wonder what Claire's reaction is. The suspense is further anchored through the hallow unsettling music.  There are various moments within this scene where Claire changes her pace dramatically in seconds which may position the audience in an unnerving situation. As they feel alert and placed in a way through the cinematography as if they are there. Some of the sc...
Read more

The BBC

  The BBC - Key Facts These principles ensure all BBC content should…Inform, educate and entertain The BBC abides by ‘Reithian principles’…Which were proposed by its first Director General, John Reith The BBC does not prioritise commercial profit…Instead, it focuses on providing its audiences with the best possible content as a public service broadcaster The BBC is paid for by…The TV licence fee Because the public pay for the BBC…It, therefore, has a duty to reflect stories from people of all walks of life Prides itself on being PLURALISTIC Plurality Where a media product exhibits and gives voice to a wide range of ideological perspectives The BBC is a public service broadcaster. What does this mean? What responsibilities does this entail?  It has a self-imposed remit to “inform, educate and entertain” To what extent does the BBC offer it’s audiences ideological plurality?  Analyzing LNWH - Power and profit Curran and Seaton argue that all media products are motivated by ...
Read more