Curran and Seaton's power and media industries theory is to make money from a media product, we need more diversity in order to get the audience's attention. It limits competition,  it leads to certain business to owning everything, it leads to lack of creativity. The audience has the power to control things. the film regulations in the uk is highly inefficient.

Key Theory 13- regulation -Sonia Livingstone and Peter Hunt 

the increasing power of global media corporations together with the rise of convergent media technologies and transformation in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk.

newspapers in the uk are largely self-regulation.

5. *Reporting Suicide

When reporting suicide, to prevent simulative acts care should be taken to avoid excessive detail of the method used, while taking into account the media's right to report legal proceedings.

7. *Children in sex cases

The press must not, even if legally free to do so, identify children under 16 who are victims or witnesses in cases involving sex offences.
In any press report of a case involving a sexual offence against a child -
i) The child must not be identified.
ii) The adult may be identified.
iii) The word "incest" must not be used where a child victim might be identified.
iv)  Care must be taken that nothing in the report implies the relationship between the accused and the child.
IPSO guide line is very vague, can be seen in different ways.

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