Detournement- hijacking or re-routing

Culture jamming- The practice of criticising and subverting advertising and consumerism in the mass media, by method such as producing advertisements parodying those of global brands


  • the mise-en-scene of the man's facial expression
  • 'post-west' has an anchorage, west is civilised, capitalised and culture. 
  • lacks anchorage 
  • looks it has low production value
  • mode of address is direct and straight
  • looks like an video, symbol of western culture i
  • inyaface  

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