• there's no distracting photos in the article, so you focus on the copy 
• the preferred reading of this article is that it is your fault
• its repetitive it keeps going 
• adbusters aim is trying to get the audience to make a difference, criticism is it should give a solution
• the audience is a middle class people, preaching to the convergent

has their own donation 

they have their own merch

adbuster.org 

it is more available

attracts more audience, younger teens we can tell through the informal lexis 

targeting audience that are on their phone, digital convergent 

more promotion for their brand, their brand identity is it is not-for profit