Adbusters/ women
The ideologies of adbusters is that they're against the consumer culture and corporate advertising. Although they do use the internet as a catalyst, they believe that the hard-copy is the best version of a magazine. It's contradictory, as they are anti capitalism but the magazine itself it is pricey, retailing at 11.99. Challenging ideology, to provoke the audience. Brand Identity - unpredictable, being anti-conventional. Adbusters subvert the conventions of a magazine by not including any advertising in the magazine. This is unconventional as most magazine rely on advertising for revenue. The shocking content challenges the audience which is subversive. Which is contrasting to women's magazine which is in the audience's comfort range. Same interactions as a protest, the collective group against the corrupt society. It creates awareness for the audience. Threatening the audience with shocking mode of address - 'save the planet, kill yourself'. Women's arti...
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