Introduction to Woman's Hour


  • Who is the target audience for this programme? (age, gender, socio-economic status etc.)
  • How does it reach this target audience? (Consider guests, themes etc.)
  • Why does the BBC broadcast this show? 
    • I think the target audience for this radio show is mainly targeted at middle-aged women may be from the middle-class background. 
    • The style is quite relaxed, it is flowy conservation. 
    • Lots use of puns, 'world is on fire'
    • Intellect and sophisticated language used this reflects an ideology that it is targeted on more of a mature audience 
    • Widens their appeal by talking about the technology which targets a younger audience
    • they directly state that they are middle class but I think it's with its tone and how it expects the audience to have the available income and education to be able to leave work early or spend money on hobbies and middle-aged due to family and kids
    • Goes to one point to another which makes it feel natural 
    • The topics are quite high-brow as in things such as second-wave feminism
    • Take a feminism standpoint
    • Broadcasted late at night so working women can watch it during their free time 
    • It may be broadcasted to build their image  

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