Coke's Advert

Coca Cola Advert




The last Advert.
- there's a lot of diversity within the models
- the age of the models are young, they look like teenagers.
- the clothes they're wearing look normal and causal and isn't high-end fashion
-all of the three different models are mostly likely from different lifestyle
-she was modelling the drink in a seductive way, Proairtic code that she will kiss someone.
-She is directly looking at the audience which is suggesting the mode of address.
- her dress is undone and there's nothing under so adding on the seductiveness
-looks like a model as she very skinny and stylish
The first Advert.
- Messy Hair, means she's chilled, care-free.
- Background looks like she is on a road trip 
- Age looks like she is in her 20s, targeting the audience (teens)
-Mid-Shot, so you can see people making fun with Friends 

Key Theory 4: Claude Levi-Strauss - Structuralism
Binary Opposition: Where two concepts, messages or values are presented in direct opposition with one another. Levi- Strauss suggested that our perception of the world is based of Binary Oppositions. 

If the characters aren't are too similar there won't be any conflict whilst if there was Binary Oppositions it create conflict. The storyline is more interesting to the audience, it makes the media products easier to make. If there are different characters. 

- when he got into the fight he was smaller and skinner than the older guys who were bigger. 
- he was wearing colourful stuff which suggests that he is younger than the cop he was talking to, and he was wearing more dull colours. 
- mother and son she is older than him who's younger. 
- when he was standing in front of the door he looks immature compared to the front door of the posh house. 
- his house is more colourful than Uncle Phil's house. 
- the difference between Jeffery and Will.

-they're all wearing high-end clothes on a truck, that is dirty and complete opposite 
- used  binary opposition between the models and the setting 
- the director did this so you can see how nice Dolce's clothes are. 
- The worker on the right is wearing the same colours as Percy Gelbier but Percy's clothes look more richer whilst the guy's does 
- the models were ready for the shot whilst the guy wasn't and he looks tired.
-they're causing the 'not rich' person' a problem. 
-clean vs dirty, posh vs not posh, young vs old. 

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