Representation identity

Stereotypes:        
  • Stereotypes exists so society can make sense of the world, so we can have an idea of certain areas. 
  • To allow certain people in the media to represent people. 
  • We can use them to be hurtful towards people. 
  • Stereotypes give us a sense of inclusiveness, allowing us to make friends.
  •  Stereotypes are funny. 
  • The purpose of Stereotypes is so we can generalise people in certain group. 
  • An ordering process 
  • A shortcut (for producer)
  • A reference point (for audiences) 
  • An expression of dominant societal values. 
 Stereotype is a fulfilling prophecy. Stereotypes are shared with people.

Representation and identity:

This Girl Advert: 
There were a lot of sweating subverts the traditionally stereotypes of women, it is not attractive. 
Often glamorous mise-en-scene e.g makeup, eyelashes. 
A diverse of women different body type, ethnicity, age, social classes etc. 
An establishing shot is walking behind a women, a tracking shot of the women walking in the swimming pool. A close up of the women is followed 
Target Audience is women. 
'I jiggle therefore I am'- taking a perviously derogatory Statement and subverting it?
'Sweating like a pig, feeling like fox' comparing women to an animal. 

Voyeurism          
=> taking pleasure of watching someone with them knowing. 

Prestige advertisement funding small campaign to have a better representation of the company. For example, This Girl Advert is funded by the national lottery. 

Intertextuality    
=> Where one media product makes reference to another media product. 
                   e.g. in the Pepsi advert, they refer to coke. 

Pot Noodle- You can make it:
This Advert is set in a poorer part of the uk, the north of the England. 
Sets: his room, bathroom, kettle, gym/warehouse, rail track, stereotypical council state, vegas which is a binary oppression between rich and poor. 
The colours in Northern of England is dull and dead whilst Vegas is sharp and colour. 
All of the family is having pot noodle, which supports the stereotype only working class only have pot noodle
A big family a typical council family 


 


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