Water Aid Assessment

Analysis
Shot types and camera angles
Camera movement
Sound: music
Sound: dialogue, atmos, SFX
Mise en scene: costume
Mise en scene: Setting
Mise en scene: lighting
Mise en scene: props
Representations
Representation of the United Kingdom
Representation of ‘Africa’
Representation of women
Representation of teenagers
Word list
Proairetic codeHermeneutic codeReferential code/intertexuality Symbolic code Dominant ideologyModes of address (formal? Informal?)LexisAnchorageBinary/diametric opposition ConflictRepresentationStereotypeChallengingSubvertsIdentity


                                                   
  • The establishing shot is of a window and raining hitting against it, in England 
  • The next shot is a filed of corn in Africa 
  • Another shot of her walking is followed, however she isn't barefoot and has shoes on
  • She is portrayed happy, we can we can tell this because she singing a happy song 
  •  The song is a popular British pop song, which makes her more relatable to the British audience. 
  • As well as this the clothes she is wearing is a T-shirt and a skirt which again makes her again relatable. 

Analysis :
The Establishing shot:  It is a panning shot of a radio and window. The setting is minimal and simple, we can assume that it is set in England. The Mise-en-scene of the lighting in the establishing shot is dark and gloomy. And the colour blue is constant which can represent calmness and peace. However the rain against the window could represent sadness.
The next shot is a field of corns, which is a binary oppression to the shot before of the rain. Because the field is dry and dusty compared to the wet and clean rain. This might make an effect on the audience that they might feel uncomfortable and feel a 'dryness' which can be a Hermeneutic code as it creates meaning.
Walking shot: We have a slow tracking shot of walking behind Claudia, so it positions the audience walking behind Claudia. The subject is walking with plums on which subverts the stereotypical charity advert where they walk barefoot in the hot heated ground. She is carrying a prop of a blue bucket, she is dragging the bucket which is a Proairetic code as it is a action being done.
We have a close up shot of Claudia's Face, we expect her to be sad because of stereotypical charity adverts. But Claudia is happy which challenges our stereotype we have. We also hear her singing which adds sound to the clip, her voice is smooth and calming which represent how happy make she is. The song she is singing is a a popular British Pop which make her more relatable to the British Audience. As well as this Claudia is wearing a T-shirt and Skirt which is not something we expect her to wear which makes her more relatable to the Audience in England. The costumes she's wearing isn't dull, old or dirty which isn't something we expected. The way Claudia is represent isn't as the typical 'starving dying child' we usually see, which makes us more curious and inquisitive on how is she neater and healthier than the stereotypical  child. 
We get a mid shot of Claudia smiling and singing then it is followed by a tracking shot another children bringing their bucket too. Who are also wearing decent costume and look clean and happy. 
We then get a mid shot of the workers working on a field and their dry crops dying, which is again similar to the establishing shot and a Proairetic shot of them working in the hot sun which makes us sympathetic towards them. 


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