film marketing

Film Marketing = how the film is sold

Mass Audience = a wide range of audience

Black Panther Appeals to a mass audience :
  • exciting, exotic locations including Africa, such as Uganda and South Korea 
  • there was comedy 
  • a lot of action, big fight 
  • the different personalities of the character
  • A superhero film can tell by the Marvel Logo 
  • iconography of superhero films are included in the film
  • costumes, form fitting tight demonstrating character's muscle 
  • clear binary oppression between the protagonist and antagonist 
  • contains a popular rap song, Kendrick Lamar, appealing to a mass audience 
  • stunning visual effects 
  • Huge Actors Martin Freeman, Angela Basset, Andy Serkis this targets the pre-existing audiences 
  • Huge Appeal to heterosexual women and Gay men, a range of attractive men in skin tight costumes
  • Female audience, strong women shown in the film for example the line 'Wakanda forever' 
  • Based off Comic book character, attracts the comic book audience 
  • Technologies in the film attracts a interesting niche audience 
  • Afro Futurist design 
  • Narrative good vs evil a positive storyline reinforces dominant Hegemonic ideological values 
  • African Religious Myths 
Synergy =  the benefit two different media industries working together

Websites interactive, very visuals, links, to social marketing 
Social Media Instagram, Twitter etc. accounts 
Traditional Marketing Trailers (teasers), posters bill boards etc. 
Viral Marketing Campaigns the audience does the work for theirselves 
e.g
Blair Witch Project: a website was made to make it to look a real myth 
Press Marketing Newspapers, magsines
PR Stunts e.g James Bond taking a photo with queen 
Fan Created Marketing websites, Forums, twitter feed, Fan Fiction 





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