Introduction to Newspaper Introduction

Introduction to Newspaper Industry


Set Text: Daily Mirror and The Times 

It essential to read newspaper every single day:
  • a print newspaper 
  • online newspaper 
  •  different variety 
->text->decodes->Audience -> ???->producer->encodes ->

Media Institutions = The values and Ideology of a Media Production. 

Long road is a business it's all based on the USP 
  • Differentiation- Long is proven to be different from other colleges like Hill's 
  • Competition- It needs a certain number students to remain economically viable, same with any other media product 
  • Identification- When describing where you go to college 'long road' is a lot easier than saying 'that building' 
  • Ideology- Messages that the college have, for example 'move on up'. 
disseminate = to spread something 
Masthead  = Title of the newspaper 

Shell - Crude oil, break down of fossils. Red and Yellow Symbolises warning and fire. Lines Symbolises like a explosion Relaxing Arc connotations of Ocean. Brand Identity of red-yellow. Looks like a romantic Sunset. Red and Yellow represents Sports Cars, Speed and power. Looks like another big brands 
Starbucks- green representation of Vegan and healthy. Long hair, female beauty. Crown symbolic of importance. 'Mother Nature'. Commodity Fetish for a brand.  

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