Newsworthiness

Newsworthiness - How is worthy is the story to be on a newspaper. It needs to be interesting for the audience to read, to escape from our lives. 

If it bleeds, it leads.
example of hard news is a serious news, soft news is not as serious that doesn't affect us. 
Intertextuality - One media product refers to another media product. When a media product make sense only through it's reference to other media. 

We've intertextuality because:
  • relatable 
  • money 
  • appeal to a wider audience 
  • allows a double mode of address 
  • shows the producer ideology 

  • refers to east enders 
  • connections to war film 
  • 'thug' crime genre 
  • refers to0 brexit as world war three 
  • conservative pary
  • extremely biased front cover 
Ideology is the beliefs of the producer, it is used by people in power to distort meaning.
It can be used to normalise the dominant ideas of the ruling class.

Left wing is Labour and Right wing is conservative

Generally, the left-wing is characterised by an emphasis on "ideas such as freedom, equality, fraternity, rights, progress, reform and internationalism" while the right-wing is characterised by an emphasis on "notions such as authority, hierarchy, order, duty, tradition, reaction and nationalism'.

Right wing focus prioritisation, left wing focus state-owned organisation. 
right wing focuses on lower tax, left wing focuses on high tax 
left wing focuses on collectivism, right wing focuses on individual 
right wing free market 




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