Sadia's Media blog

 Theory 6: Stuart Hall- Theories of Representation Representation = The ways in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events  Media products are a construction of reality. Its the audience that constructs meaning in a media product. How we write/talk about representation: Who or what is being represented? How is the representation constructed through media language? What ideology is presented about represented gro up ? What is the societal impact of this message on the gro u p being represented?       Lindt Lindor: It reinforces the stereotypes of men and women in this advert. The chocolate is made by a skilled and professional man whilst the women is enjoying the chocolate. There's another Polysemy of this advert that the man isn't thinking sex at all whilst the women is thinking abo ut it.  Polysemy = Something having a m ultiple of meaning.  ...

I, Daniel Blake   Trailer Analysis : establishing shot set outs the story as it is grey and simple so it relates to the protagonist  the voice over is British so audience can relate with the film  Pills are the only colourful thing in the shot, suggest that it brights up his life  The fading represent his heartbeat  Bird eye view of the protagonist which makes him look smaller and not important      Ken Loach : he is apart of the labour party, and he is a social campaigner  he was bron 1936 he started through television and then film  he wants his film to educated people with political messages the film addresses the problem with benefits  Loach first joined the  Labour Party  from the early 1960s. In 1980s, Loach advocated support for the  Palestine Campaign for the Academic and Cultural Boycott of Israel  (PACBI) along with his regular colleagues  Paul Laverty  (writer) and  Reb...

"The purpose of publicity is to make spectator marginally dissatisfied with his present way of life. Not with the way of life of society, b u t with his own within it" ideology - the beliefs and val u es of a media product / the prod ucers. dominant ideology - The sets of idea or c u lt u re that is most common or widely accepted in society. It can change over time.   British  Dominant ideology is imperialism, weste r n  philosophy,  resist firearm ,  f ree healthca re, Ch u r ch o f  England. Final Conclusion of the tide advert: Society believes that women should love cleaning and should do it. It is a traditional thing women should do. Whilst men should go to work. 4  six  4- male, ages 12-15, middle class Six- G uitar 

Media Amplification       - when a story is blowed out of proportion  Incitement to racial act      -  discrimination, hatred, or violence on the basis of one's origin or membership in an  ethnic , national,  racial , or  religious  group Dog whistle Racism        -racism that only certain people will understand.  The Times newspaper is a British national ‘quality’ newspaper first published in 1785. The Times has been published by Times Newspapers since 1981, a subsidiary of News UK, wholly owned by News Corp, Rupert Murdoch’s company. This edition was published on March 13th, 2019, after Theresa May had encountered another Commons defeat over her Brexit proposals.  The Times is famous for having a range of journalists with varied political viewpoints which allows the newspaper to offer a more neutral political stance on Brexit negotiations Bias of selection of image, chose...

low production image suggests gang, violence  teenagers that are in a gang, mise en scene of groups and knife suggests this  Police officer with a German Shepards suggest that there is crime  dark setting, lot of petrol and we can assume theres more police officers   

Front cover- use of a pun, which is funny and informal. It applies to the working class, 'May' in 'Mayhem'  double spread- mise en scene of Theresa May's hand up is a proairetic code suggesting she is surrendering.  The subheading under Jeremy Corbyn 'MPs look to take control', is anchoring that they're in favour towards Jeremy Corbyn and Boris Johnson  The tone of the newspaper is informal, but the copy has a formal tone. Which it makes it polysemic. Brexit is written is big, clear font which makes it noticeable, Hyperbolic language. 'A faller at 2nd' it is joke and is a reference of housing which is meant for older working class audience  The daily mirror narrativise 'brexit' as a sport for the working class, which makes politics seen as boring. Puffer of east enders, 'enders Hayley glassed by thug', middle aged working class female watch soap operas. 'Glassed' is a slang that has been used ...

cultural hegemony - idea the certain cultural are powerful than other Key Theory 8 - feminists theory - Lisbet van Zoonen  men act, women appear women are ton be looked at, something to be objectified men and women have different roles, she argues that the meaning of gender depending on the culture Key Theory 9 - Feminist theory - bell hooks  feminism is a struggle to end patriarchal hegemony and the domination of women feminism is not a lifestyle choice, it is a political commitment Feminism is for everybody, and not just for women Lexis/choice of language Anchorage through captions Bias through selection of image Newsworthiness Target audience Preferred reading Dominant ideological perspective Hegemony 'a faller at 2nd' horse racing reference,  there's a binary oppression between Jeremy Corbyn and Theresa May through the bias of selection. the daily mirror selected a image of Theresa May looking scared and has her hands up which makes ...