introduction representation

 Theory 6: Stuart Hall- Theories of Representation
Representation= The ways in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events 

Media products are a construction of reality.

Its the audience that constructs meaning in a media product.

How we write/talk about representation:
  • Who or what is being represented?
  • How is the representation constructed through media language?
  • What ideology is presented about represented group?
  • What is the societal impact of this message on the group being represented?      
Lindt Lindor:
It reinforces the stereotypes of men and women in this advert. The chocolate is made by a skilled and professional man whilst the women is enjoying the chocolate. There's another Polysemy of this advert that the man isn't thinking sex at all whilst the women is thinking about it. 

Polysemy= Something having a multiple of meaning. 

Pepsi : Stereotypical working class setting. White people are normal, a stereotypical black person is used as a binary oppression. The black people is used as a exciting people. Symbolic of what Cardi B is wearing and the Pepsi can. 
Doritos : Double mode of address, using chance the rapper and the backstreet boys. So it can aim for two age group. 

Stereotype= where a certain group is often portrayed. A commonly held belief about a certain group of people.




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