Representation of women magazine

the soap advert's women is aspiration, and she is considered as hot. Whilst the women on the front cover is pretty.

To what extent is audience response to media representations, influenced by social, cultural, historical circumstance? Make reference to women magazine and adbusters.



  • the producer positioned the audience in front of the women, so we're looking at women applying her makeup 
  • there's an element of voyeurism of the men watching the women applying her makeup, without her knowing
  • the women is positioned in the centre of the page so everyone is looking at her, and that's the lifestyle of the product 
  • this relates to the male gaze because the man is getting pleasure from looking at her without her knowing 
  • Dominant ideology in this that women meed to look pretty for men to look at them.
  • The man is voyeuristically creating a spectacle
  • the intradiegetic gaze is one character looks another
  • The comic book like style make the magazine easily to read, which makes an assumption that women are stupid 
stereotype is a commonly held belief about certain people. 

Positive stereotypes don't exist, people can't be generalised like this BUT people can live up to stereotypes! 

positive effects of stereotypes:

- Helps producers target audiences 
- helps identify with a certain community which makes them feel good 
- it makes life easier, gives roles to men and women. By abiding by the norms.


Brand identify is how a business presents itself














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