Adbusters

Adbusters don't make money, completely lacks advertising. Cost £11 which makes up for the lack of advertising.


  • The Masterhead is different in every issue.
  • having the same masterhead is apart of a brand identity 
  • lack of anchorage 
  • magazines don't have age restriction 
  • brand identity is rebellious and random, offensive


Masterhead is sans serif it is boring and plain. The background is black which has negative colour, the middle of the cover is a guy in a jacket looking angry and not looking at the audience. There's a lack of anchorage and the Title is as big as the Masterhead which confuses the audience on what the magazine is called. It also lacks of conventions lack of price tags and barcodes at time

"Genre convention in magazine are completely informed by the social and historical context to which they are made"

1. underline the key terms

  • evaluate 
  • genre convention 
  • genre hybridity 
2.  The meaning of the question, work it out.
3. What's your opinion on the question.
4.  Plans (2mins)
5. Note theory - representation, stereotype, anchorage, stereotype, post-colonial
6. Introduction- DAC :  Definition, Argument, Context

  • Genre is a essential way of us categorising  media product, It helps producers target audience 
  • Genre has been influenced by the social and historical context 
  • Adbusters is a cultural jamming rebellious magazine which is published every other month.     

7. Paragraphs - PEA : Point, Evidence. Argument.
You can tell through the mise-en-scene
The facial expression of the model in the front cover tells us about the time period
Levi Struass' theory Binary oppression like from the front cover things such as 'Post-West'.
8. Conclusion : Sums up everything you just said, no new info should be added. 


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