Capitalism can only exist if there is someone that is richer than other people.

Marxism is manipulation of the working class. It's the exploitation of the working class by the ruling class

We consent to the social inequality this is called hegemony
Proairtic- action 
Semiotic- mysterious 
symbolic- deeper meaning

 Roland Barthes
                         

  • The poster with the Louiboutons is making fun of the actual brand, as the brand's identity is luxurious and glamorous. Whilst the picture used is shocking, is unintentionally racist image. 
  • Binary Oppression is constructed between the high-end fashion brand and trash worn by the model. 
  • The fashion industry is exclusive and harmful to people in developing countries 
  • Binary Oppression between the fashion runaway and the refugees trying to push through the fence, messages like struggle, exploitation and poverty. 
  • mode of address, testing the audience, and letting them know the audience is also part of the problem 
  • the low production of the image reflects the poverty 
  • High angle shot, bird eye view on the shoes is symbolic that we're consumers, we are looking at the impact of developing countries 
  • Hermeneutic code of the dirty feet as the audience why their feet are so dirty
  • intertextuality reference of Louiboutons brand is mocking the brand's identity
  • Critises he capitalist society, in order for everyone to be rich the other person have to be exploited
  •   

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