Formation context
Formation makes intense use of the concepts of intertextuality/referential codes and bricolage
The use of bricolage
Key term - intertextuality - Where a media product or text makes reference to another media product or text.
Key term - Bricolage - Where a media product is constructed with iconography and conventions from many other texts, creating entirely new meanings. Often used when discussing postmodern media products. An example of a media product that uses bricolage as a 'mashup'. For an excellent example of bricolage, check out Quentin Tarantino’s Kill Bill (2003)
The producer from Beyonce's Formation music video used the iconography of using the riverside as a shot and filming houses near water although in theirs the houses, cars are flooding. And the beat of the music is using the B.E.A.T technique. Footage such as the road shots were used in Beyonce's music video. This new type of music created opportunities for the LGBT, as before 'rap and gay were seen as an oxymoron. But now they are able to enjoy it and even get involved.
The Antebellum era refers to a period of time of economic growth in the American South in the 19th Century, largely due to heavy industrialisation made possible by utilising black slave labour.
The era was not only recognised by slavery but also by the costumes the slave owners wore. Even tho it is beautiful, it still has connotations of slavery as it is been worn by slave owners.
Perhaps the most famous media product set in the Antebellum South is Viktor Flemming's 1939 historical epic Gone With The Wind. A riches to rags to riches story, the film charts the collapse of the American South during its four hour running time and explores the relationship between slave owners and slaves in a way that is guaranteed to make modern audiences uncomfortable. The most prominent black character in Gone With The Wind is Mammy, played by Hattie McDaniel. She represents a black stereotype that many of us will be completely unfamiliar with. Brash, rough around the edges, uncultured, and unwaveringly loyal to the people who bought her and own her like a piece of property
The Antebellum era refers to a period of time of economic growth in the American South in the 19th Century, largely due to heavy industrialisation made possible by utilising black slave labour.
The era was not only recognised by slavery but also by the costumes the slave owners wore. Even tho it is beautiful, it still has connotations of slavery as it is been worn by slave owners.
Perhaps the most famous media product set in the Antebellum South is Viktor Flemming's 1939 historical epic Gone With The Wind. A riches to rags to riches story, the film charts the collapse of the American South during its four hour running time and explores the relationship between slave owners and slaves in a way that is guaranteed to make modern audiences uncomfortable. The most prominent black character in Gone With The Wind is Mammy, played by Hattie McDaniel. She represents a black stereotype that many of us will be completely unfamiliar with. Brash, rough around the edges, uncultured, and unwaveringly loyal to the people who bought her and own her like a piece of property
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