Intro - online media

  • Social media, online media and digitally convergent media have become more powerful than governments.

  • Online media relies on engagement - encouraging user click-through and interaction to develop habits where the user will keep returning (e.g. Instagram). This is essential in maintaining profit and financial gain.

  • Never being subject to traditional forms of regulation, Online Media presents a literally impossible to understand, hyperreal collage of news, fake news, ideology, hatred, advertising and videos of cats...

  • There is no differentiation between these forms, leading to a form of hyper-convergence with no hope of differentiating between previously distinct forms of media.

  • With no impediment to posting, extreme ideologies such as holocaust denial, pro-eating disorders, rape threats and images of abuse can be shared with relative impunity.


And yet, the internet can potentially collect all human knowledge, can allow the sharing of artistic endeavours with positive impact.


  • social media has more power than the government, the growth of the platforms. For example the coronavirus. Many people get their news on the internet. Cultivates evidence of mistrust. Many conspiracy theories that are released online 
  • The argument between Facebook and Australia 
  •  The power of social media manipulating the stock market 
  • social media has more power over civilians than the government through the violation of privacy and getting information. 
  • A thin line of regulations, for example, Logan Paul and his video showing a corpse it subverts many social norms. It is also very sensitive and dehumanising 
  • Trends are a tool that controls many aspects of social media. 

  

 

Comments

Post a Comment

Popular posts from this blog

Online Media - Zoella

Image
Target Audience - Perhaps younger teenagers/Kids (11-15yrs old) can infer this through the Lexis and Language they used in the video  Child Friendly, laugh at almost everything. There's no explicit language.   Inoffensive - cultivation character  Comments discuss the friendship they have aspirational  Insanely repetitive  Editing is simple- Icons of Pizza chains, simple editing - lots of jumpcuts  Stereotypically represented as feminine with her makeup and hair. She is presented as a perfect persona the video subtly produces a narrative about the lives they live from the products they consume and their buying habits such as Zoe "gets pizza like every week"   For comic effect, she chooses to leave in the blooper to make it more funny and interesting. Naturalistic tone  Her appearance is part of her brand - her own style naturalness and effortless however is trying  video is heavily constructed but is suppose to be natural  Loud ...
Read more

Analysis of a chosen scene

 Task  1. List the Media Language (mise-en-scene, editing, Cinematography etc.) that constructs meaning in the scene 2. Identify the preferred reading and the dominant ideology of the scene (e.g. 'a deliberately confusing and distressing ideology that positions the audience uncomfortably') 3. Identify the possible negotiated readings and oppositional reading- how is the audience being positioned?  Claire's reaction to Camille returning (11:45- 14:40) The scene starts with the frame focusing on the back of Claire's head, after seeing Camille in her house. This is a hermeneutic code as the audience are left to wonder what Claire's reaction is. The suspense is further anchored through the hallow unsettling music.  There are various moments within this scene where Claire changes her pace dramatically in seconds which may position the audience in an unnerving situation. As they feel alert and placed in a way through the cinematography as if they are there. Some of the sc...
Read more

The BBC

  The BBC - Key Facts These principles ensure all BBC content should…Inform, educate and entertain The BBC abides by ‘Reithian principles’…Which were proposed by its first Director General, John Reith The BBC does not prioritise commercial profit…Instead, it focuses on providing its audiences with the best possible content as a public service broadcaster The BBC is paid for by…The TV licence fee Because the public pay for the BBC…It, therefore, has a duty to reflect stories from people of all walks of life Prides itself on being PLURALISTIC Plurality Where a media product exhibits and gives voice to a wide range of ideological perspectives The BBC is a public service broadcaster. What does this mean? What responsibilities does this entail?  It has a self-imposed remit to “inform, educate and entertain” To what extent does the BBC offer it’s audiences ideological plurality?  Analyzing LNWH - Power and profit Curran and Seaton argue that all media products are motivated by ...
Read more