Sadia's Media blog

 Compared with the past, David Gauntlett argues that in the media today 'we are no longer get singular, straightforward messages about ideal types of male and female identities'  Evaluate the validity of this claim with reference to the set editions of Woman and Adbusters and the historical contexts in which they were produced.  PLAN  Knee Jerk; We no longer have one representation of the genders. This is shown through the contrasting difference between woman and adbusters.  set text  Breeze - soap advert  Faucet ad- second page  Woman : Laura Mauve - Male gaze- a hegemonically attractive - through the mise-en-scene of the costume - bubble foams. Flirtarious lexis that reinfornces the gender expections - Patriarchal Hegemony conventional for adverstising - selling a lifestyle or a beauty  The photo is occupying third of the page-  diverting the audience's attention to the women

The ideologies of adbusters is that they're against the consumer culture and corporate advertising. Although they do use the internet as a catalyst, they believe that the hard-copy is the best version of a magazine. It's contradictory, as they are anti capitalism but the magazine itself it is pricey, retailing at 11.99.  Challenging ideology, to provoke the audience. Brand Identity - unpredictable, being anti-conventional. Adbusters subvert the conventions of a magazine by not including any advertising in the magazine. This is unconventional as most magazine rely on advertising for revenue.  The shocking content challenges the audience which is subversive. Which is contrasting to women's magazine which is in the audience's comfort range. Same interactions as a protest, the collective group against the corrupt society. It creates awareness for the audience. Threatening the audience with shocking mode of address - 'save the planet, kill yourself'. Women's arti...

Media Language  Representation Audience  Industry  What Media language is associated with this product and how does it create multiple meaning?  genre: Drama, Horror, Thriller  Unconventional for a Tv set as the genre is difficult to define. And is subversive and is a hybrid. Whereas, Human's genre is less confusing. However there are challenging ideology explored within the show. Purpose of Media language (visual Communicator) Multiple meanings Polysemic of Les Revenants Challenging ideology of  Humans Decoding/encoding of messages  Audience( niche/mass) Key scenes -(opening)  les Revenant - 2013  Media language is used a communication tool used by the producers to communicate a message to the audience. It is encoded within the product.  Producers convey their ideologies through media language and meaning to the audience.  Les Revenants 2m40s Butterfly breaking out of the case foreshadow the motif of the show - dead coming back to...