Sadia's Media blog

 How is black identity coded in the music video formation by Beyonce? Representation - the ways in a media product constructs the world and the aspect in it. Including social groups, individuals, issues and events.  It is deliberately encoded by the ideology of the producer. not a typical narrative structure as the song restart 1 minute in  establishing shot - wide shot - Beyonce on top of a  police car- presents her as power- metaphor of empty police car floating in the flooded new orleans neighbourhood  There is anchorage of the lyrics - 'paparazzi' shows camera flashing  tracking of a neighbour  polysemic representation and meaning - complex and vibrant video- editing is rich and encompasses various meaning  non-diegetic voiceover - "what happened at the new orleans" - intertexuality reference and rejection of the black community when they needed welfare - inequality  editing montage - 'that beat' (LGBT dance doc),...

 Hermeneutic code - draws audience i, it is encoded by the producer and ensures the success of the film  The colours used are black, white, red and green which are known to be the joker's colour  The actor is looking up towards the the text, which acts as a hermeneutic code directing the audience to look at it  'Put on a happy face' -  anchoring the joker's sinister smile  Has the conventions of the teaser poster - Actor's name, teasing the release date, the name of the film  it's a low angle shot of the actor makes him look powerful and strong  The sans serif font is bold and powerful - connotes the style of the film and establishes the genre  The mise-en-scene of the blood on face - establishes him as a villain - acts as a hermeneutic code as the audience may question if he is a victim or not The cloud iconography is a reference to horror and thriller, Steve Neale theory of genre. Emphasised by the dark colour - symbolic polysemic, it refle...

This is America - Childish Gambino  Paul Gilroy- Postcolonial attitudes have constructed a racial hierarchy where White people are given more positive and important roles. For Instance, the police officers are white and in the background, there are people seen causing disturbance who are people of colour. The binary opposition paints the officers as good.  This reinforced through the camera movement. When the police cars are first introduced it is a tracking mid-shot of Gambino with it being right behind him. This attracts the audience's attention. Whereas the protesters are always shown in a wide shot.  The only ones being shot are black people and it is done without thought or hesitation which could an intertextual reference to how injust police brutality is.   As well as with the binary opposition of the police officers and the background characters who are protesting? the focus is more on the police officers as they have more of a grand entrance. And the pro...

  Inclusive lexis/language - at the start of the advert the narrator says ‘we are not alone’ - first shot is a mid shot/split screen of two females - one black and white - reinforces inclusive dominant ideology - ‘we are the same’ Use the phrase ‘if you cant fit the sport you can change the sport’ - inclusivity - connected with sport - EQUALITY  Editing is seamless/shots transition smoothly from one to the other - the illusion of continuity - connectivity  The producer is trying to represent as many groups as possible - diverse - trying to appeal to a mass audience - Nike are there to support, a brand we can rely on - we can overcome adversity - reinforced with the narration (doubted), a mid-shot of two people changing wheeler - representation of disabled - challenge stereotype Non-diegetic music - upbeat, inspirational piano and strings, non-diegetic cheering and crowd noise - adds to the positive message, supportive ideology - clips of audio commentating from sporting e...

The Weeknd- Blinding lights: Symbolism: Red - Love, Rage, danger, determination  Yellow- Joy, optimism, Enlightenment, Energy  Black- Death, evil, rebellion  Juxtaposition/Binary opposition between him being injured and dancing is unsettling and sinster. Positions the audience in an uncomfortable situation  The chaotic energy of the music video suggests/intimidates the effects of being on drugs. The blending of diegetic and non-diegetic sound reinforces this. The blending of the two sounds implies 'it's all a blur' and suggests that the character can hear both.  The character the Weeknd us playing can be a reference to the Joker. This is shown through this mannerism and his smile.  Has the typical conventions of a music video such as lip-syncing and dancing. It is both a performative and narrative video. However, it also subverts the conventions by not having the artist lip-sync but rather a smaller character.  This character is shown to be quite impo...

Target Audience - Perhaps younger teenagers/Kids (11-15yrs old) can infer this through the Lexis and Language they used in the video  Child Friendly, laugh at almost everything. There's no explicit language.   Inoffensive - cultivation character  Comments discuss the friendship they have aspirational  Insanely repetitive  Editing is simple- Icons of Pizza chains, simple editing - lots of jumpcuts  Stereotypically represented as feminine with her makeup and hair. She is presented as a perfect persona the video subtly produces a narrative about the lives they live from the products they consume and their buying habits such as Zoe "gets pizza like every week"   For comic effect, she chooses to leave in the blooper to make it more funny and interesting. Naturalistic tone  Her appearance is part of her brand - her own style naturalness and effortless however is trying  video is heavily constructed but is suppose to be natural  Loud ...

  Select an influencer - this may be someone you already follow or a notable one that you are aware of. Complete a textual analysis of their Instagram page considering; How do they ensure audience engagement? How do they ensure financial gain? How do they use lexis and language to attract audiences? How do they display convergence? (links to other media/products) How do they develop audience habits (encouraging the audience to come back) The posts themselves (costume, make-up, lighting, framing, representation. Influencer: @wolfiecindy (Cindy Kimberly) Cindy Kimberly ensures audience engagement by posting regularly. On her page, she has her stories archived so people are able to go through them regardless of when she had posted them. This creates more interactions with her audience. She is a hegemonically attractive woman this may be engaging to some audiences as they are attracted to her. Her feed is fairly casual, although she does mainly post photos of herself, she ba...