Online Media - Zoella
Target Audience - Perhaps younger teenagers/Kids (11-15yrs old) can infer this through the Lexis and Language they used in the video Child Friendly, laugh at almost everything. There's no explicit language. Inoffensive - cultivation character Comments discuss the friendship they have aspirational Insanely repetitive Editing is simple- Icons of Pizza chains, simple editing - lots of jumpcuts Stereotypically represented as feminine with her makeup and hair. She is presented as a perfect persona the video subtly produces a narrative about the lives they live from the products they consume and their buying habits such as Zoe "gets pizza like every week" For comic effect, she chooses to leave in the blooper to make it more funny and interesting. Naturalistic tone Her appearance is part of her brand - her own style naturalness and effortless however is trying video is heavily constructed but is suppose to be natural Loud ...