Sadia's Media blog

Audience is the people who uses the media product, we can divide the audience through sex, age, race etc. These groups are called demographics. Audiences are: changed  pleased displeased influenced  shaped convinced  angered  Key Theory 15-Albert Bandura- Media effects The effect model, AKA the hypodermic needle model. The needle is a representation of the ideology of the media, and the the head is a representation of the a passive audience. The ideology goes to the audience's head without their consent.  Key Theory 16- George Gerbner- Cultivation Theory  the ideal prolonged and heavy exposure to "[tv]...cultivate", as in grows or develops in audiences "a view of the world consistent with the dominant or majority view expounded by television" Advantages/Disadvantages: the theory is outdated as it was in 1970s has a lot of element of truth in it  it is very simple  we don't agree what the media is showing he look...

Naughty Girl  This Poster has Theory of Male Gaze. As the Main Focus of the poster is a women who is Standing in a every seductive way. The title of the poster is called 'Naughty Girl' which is also suggesting the poster is for straight heterosexual male. The costume of the model is quite revealing and playful. The women in the background also has a strong look which is grabbing the audience's attention. John Berger: Men act, women appear. As in the men does all the actions and saves women. Whilst women just appear to 'entertain' the heterosexual male.  The gaze functions in two different ways... Intradiegetic gaze (when one character looks at another character) Extradiegetic gaze where the audience looks at another character  both gazes are potentially voyeuristic in pleasure.  Key Theory 8 - Feminist Theory - Liesbet Van Zoonen Men bodies and Women are encoded in a different ways in media products, thro...

Narrative:   How it is put together, the way in which the story is told.  Plot:   Things that happen in the story.  Everything we see or hear in a media product is a narrative.  Key Theory 2- Narratology - Tzvetan Torodrov  Torodrov's Theory of narrative Equilibrium  Equilibrium  is a state where everything balanced  Establishment  o f Equilibrium  Disequilibrium  (when everything g o es wr o ng) The Liminal Peri o d (is a state of peri o d in between) Partial Rest o rati o n o f equilibrium  Advantage: Extremely flexible Disadvantage: too generic. Kiss of the Vampire  Was produced by Hammer Film Productions and disturbed by J.Arthur Rank and Universal, Kiss of the Vampire was intended of be the second sequel to 1958's Dracula  In addition to Dracula hammer had by 1963                          ...

Genre is a type of Media Product. Generic Fluidity - the way in which genres change over time Genre isn't that helpful as it can be generalised like rap as more than one type. Sub-Genre are helpful as it can more specific. Hybrid genre is a mix of two genres. Genre is made up of generic paradigms , also known as genre conventions are accepts of media text (e.g editing, mise-en-scene, sound, etc) that demonstrate to the audience what genre a media product is. Iconography - the familiar signs of genre Key theory 3- Steve Neale - Theories around Genre:  Genre provides information for the audience, shortcut for producers to make film. To encode their own ideology. Helps to categorise things for society, so we can pin point things. Understand the world around, we can help identify stuff.   "Repetition  and Difference."

Colonisation is the process of importing ones' culture and giving to another. Taking over another country. WaterAid Advert   We get satisfaction from donating to WaterAid, by helping someone else that's lesser than us. The mise-en-scene shows that Claudia is poorer than us because there isn't any cars/houses on the "road". Claudia's costumes aren't too rough however they aren't the best and she is wearing pumps and not barefoot. This advert positions us as a middle class British. We get satisfaction from donating. We get a sense of responsibility to help Africa. There is a Binary Oppression in this advert which creates division between 'us' and 'them'. Key Theory 11- Theories around Ethnicity and Post-colonial Theory- Paul Gilroy : Gilroy explored anxiety and uncertainty left in the UK following the death of colonialism. Even the British empire collapsed Gilroy argues we still uphold many subtle racial prejudices, which are id...

Pot Noodle Advert: Slag of all Snacks  - Establishing shot is of a Stereotype middle class couple, supported by middle class mise-en-scene  - We can also see a big garden which suggests they're wealthy  - Kate is a wealthy respected women  - The pot noodle is shown as an affair  - The sandwich is a representation of sex  - A slag is extreme term for someone that is sexually active  - The part of London is soho  - the mise-en-scene of red is sex  - The product of an advert is portrayed as filthy - Misogyny advert shown hate towards women  - This advert reinforces extreme negative stereotype of women, reinforce that women only has one job in society is to please men  - Men are represented negatively, reinforce they're lying cheaters. The only way they could be married to a nice women is by cheating We can define ourselves by:  Personality/Interests   Ideology The way we present ourselve...

Analysis Shot types and camera angles Camera movement Sound: music Sound: dialogue, atmos, SFX Mise en scene: costume Mise en scene: Setting Mise en scene: lighting Mise en scene: props Representations Representation of the United Kingdom Representation of ‘Africa’ Representation of women Representation of teenagers Word list Proairetic code Hermeneutic code Referential code/intertexuality  Symbolic code  Dominant ideology Modes of address (formal? Informal?) Lexis Anchorage Binary/diametric opposition  Conflict Representation Stereotype Challenging Subverts Identity                                                      The establishing shot is of a window and raining hitting against it, in England  The next shot is a filed of corn in Africa  Another shot of her walking is followed, however she isn't barefoot and has sho...

Stereotypes:          Stereotypes exists so society can make sense of the world, so we can have an idea of certain areas.  To allow certain people in the media to represent people.  We can use them to be hurtful towards people.  Stereotypes give us a sense of inclusiveness, allowing us to make friends.  Stereotypes are funny.  The purpose of Stereotypes is so we can generalise people in certain group.  An ordering process  A shortcut (for producer) A reference point (for audiences)  An expression of dominant societal values.   Stereotype is a fulfilling prophecy. Stereotypes are shared with people. Representation and identity: This Girl Advert:  There were a lot of sweating subverts the traditionally stereotypes of women, it is not attractive.  Often glamorous mise-en-scene e.g makeup, eyelashes.  A diverse of women different body type, ethnicity, age, social classes etc...