Sadia's Media blog

Media products provoke mediated respond from audience .  purpose of newspaper = to get a exciting response from the audience .  representation is create by media language, visual codes, technical codes, audio codes etc.  how to answer a question about representation : Point - group being represent, might be place or issue. A sentence or two max.  Evidence - how does the media language present the group? Argument - what message is being said about the group? what ideology perspective  Impact- how does it impact the audience  Male Online  most read online newspaper in the world  target audience women 30-50yrs old  Scantily-clad women upstaged messy bedroom : presenting images of sexualised images of girls under the age of 18  clickbait  goes against child protection  daily male gets money from it the preferred of the article is to slut shame bossiness model is to outrage the audience  ...

Ideology is encoded by the producer.  Audience decodes it.  Newspaper are biased: it allows newspaper to target a specific audience for financial reason Persuading/ to manipulate audience to agree with their ideology Able to manipulate the audience into voting their favourite All media industry are motivated by power and profit .  DAILY MIRROR = LEFT WING MOST NEWSPAPER = RIGHT WING broadsheet:  more copy  formal  educated  aimed at middle class audience  more text, smaller picture  serious headline  focus on political and international news  tabloid: less copy  gossipy  popular press  bigger picture, less text aimed at working class audiences  layout has more audience appeal  more puns, jokes focus on human interest and celebrity stories  Polysemy = Multiple meanings. not everything has a single meaning. One of the best ways of applying media theory, i...

Newsworthiness -  How is worthy is the story to be on a newspaper. It needs to be interesting for the audience to read, to escape from our lives.  If it bleeds, it leads. example of hard news is a serious news, soft news is not as serious that doesn't affect us.  Intertextuality -  One media product refers to another media product. When a media product make sense only through it's reference to other media.  We've intertextuality because: relatable   money  appeal to a wider audience  allows a double mode of address  shows the producer ideology  refers to east enders  connections to war film  'thug' crime genre  refers to0 brexit as world war three  conservative pary extremely biased front cover  Ideology is the beliefs of the producer, it is used by people in power to distort meaning. It can be used to normalise the dominant ideas of the ruling class. Left wing...

Newspapers are print Media - Conventions of a newspaper Newspapers have lots of photos whilst magazines have one main focus  Newspapers have a mass market appeal  Headlines Text, introduction text  Columns of Text Newspapers usually include satire which is a political humour    Smaller Article  Newspapers are cheaper to buy  Text is organised in a rectangular blocks  Masterhead is very is easy to read  Barcode   - Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price Body Text - Also known as copy. Written material that makes up the main part of an article Byline - The line above the story, which gives the author’s name and sometimes their job and location Caption - Brief text underneath an image describing the photograph or graphic Centre Spread - A photograph, often in full colour, that runs across the middle two pages Classified Ad...

The daily mail is a tabloid which is aimed for a working class audience  The story of Mick Jagger is larger than the Corbyn story which shows they emphasis the gossip  Lots of images fits with the target audience    broadly two types of newspaper, higher class and middle class  Tabloid are aimed for working class people as they use informal language The Times- Is for an older audience and is more formal. The context in it is more serious and important news, it is more informative.  The Sun- Is for a younger audience and it is more gossipy tabloid.        

Introduction to Newspaper Industry Set Text : Daily Mirror and The Times  It essential to read newspaper every single day: a print newspaper  online newspaper   different variety  ->text->decodes->Audience -> ???->producer->encodes -> Media Institutions = The values and Ideology of a Media Production.  Long road is a business it's all based on the USP  Differentiation - Long is proven to be different from other colleges like Hill's  Competition - It needs a certain number students to remain economically viable, same with any other media product  Identification - When describing where you go to college 'long road' is a lot easier than saying 'that building'  Ideology - Messages that the college have, for example 'move on up'.  disseminate = to spread something  Masthead    = Title of the newspaper  Shell - Crude oil, break down of fossils. Red and Ye...

The UK film industry, BBFC rates all the film on who can watch it. context is need for regulations  The regulations of the film industry in the UK is largely ineffective, as people are able to access stuff by using websites and Netflix.  Star Wars (1979)  popular pre existing audience attracts certain audiences Key Theory 13 - Regulations - Sonia Livingstone, Peter Hunt  The increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, placed traditional approaches to media regulations at risk. The role of BBFC are reduce harm in society, if you are too young to watch things it may influence.

Film Marketing = how the film is sold Mass Audience = a wide range of audience Black Panther Appeals to a mass audience : exciting, exotic locations including Africa, such as Uganda and South Korea  there was comedy  a lot of action, big fight  the different personalities of the character A superhero film can tell by the Marvel Logo  iconography of superhero films are included in the film costumes, form fitting tight demonstrating character's muscle  clear binary oppression between the protagonist and antagonist  contains a popular rap song, Kendrick Lamar, appealing to a mass audience  stunning visual effects  Huge Actors Martin Freeman, Angela Basset, Andy Serkis this targets the pre-existing audiences  Huge Appeal to heterosexual women and Gay men, a range of attractive men in skin tight costumes Female audience, strong women shown in the film for example the line 'Wakanda forever'  Based off Comic book character...

Key Theory 12-Power and Media Industries- Curran and Seaton  The media is controlled by a small number of companies primarily driven by the profit and power Media concentration limits variety, creativity and quality  More socially diverse patterns of ownership can create more varied and adventurous media productions Black Panther Fact File Production: There were 15 different version of the film for example:   1 ULTIMATE  BLACK PANTHER . 2 VENOMIZED   BLACK PANTHER . ... 3 WHITE TIGER. ... 4   BLACK PANTHER   2099. ... 5 EXILES   PANTHER . ... 6 FEMALE   BLACK PANTHER   (SHURI) ... 7 ZOMBIEVERSE   BLACK PANTHER . ... 8 MANGAVERSE   BLACK PANTHER ... Budget ‎: ‎$200 million  Produced by ‎: ‎ Kevin Feige Production company ‎: ‎Marvel Studios It made 22 million dollars more the Avengers in the first week  O wnership:  On August 31, 2009, The Walt  Disney Company  announced a deal...

Use low angle shot to make someone look powerful. close up is when the camera is super close to the person, it can make things stand out such as the subject's makeup. long shot to show the person's surrounding extreme close up is really close to the subject's face such as an eye. Positioning: the way which a text locates members of the audience, this is one of the primary ways in which producers can affect, challenge or involve the audience. 

the purpose of any media products is to make money.  Film is a specialised institution. The Birth of Film  very late 19th century and early 20th century  shown in fairs, circus  mot seen as a serious thing, just to mock them Le jardinier et le petit espiegle  differences:  bad technology  no sound track  bad camera quality  short and sped up  from the early stages it was believed that these films would sell and make profit.  A standardised product?  Hollywood films are still made in warehouses to this day. they are made using the industrialised labour.  Production line is having a bunch of people working together to make films, as it is efficient.  the films become more similar with the same plot, hollywood developed this to make profit  key terms  The studio system - production company e.g warner bros Production - makes the films, make it happen Distri...