Sadia's Media blog

there's no distracting photos in the article, so you focus on the copy  the preferred reading of this article is that it is your fault its repetitive it keeps going  adbusters aim is trying to get the audience to make a difference, criticism is it should give a solution the audience is a middle class people, preaching to the convergent has their own donation  they have their own merch adbuster.org  it is more available attracts more audience, younger teens we can tell through the informal lexis  targeting  audience that are on their phone, digital convergent  more promotion for their brand, their brand identity is it is not-for profit     

How have the representations in the magazines you have studied been shaped by sociohistorical and cultural circumstances? Breeze's advert has the women as the main focus and the picture is large  model's makeup and hair is done there's no colour in magazine. it's in black& white  close up shot adbusters image top left  mid shot of women in bath advert  mise-en-scene of naked body  high-angle close up of tap  breeze advert has unrealistically lexis  prone skin suggest she has been in the bath for ages  While  Woman  magazine presents a singular and sexist representation of women,  Adbusters  presents a complicated and atypical representation of gender, which is highly appropriate to it's genre and ideology. For example, the aesthetic of women's magazine is more glamorous and is an unrealistic representation. The mise-en-scene of her makeup and hair being done makes her look more attractive t...

Capitalism can only exist if there is someone that is richer than other people. Marxism is manipulation of the working class. It's the exploitation of the working class by the ruling class We consent to the social inequality this is called hegemony Proairtic- action  Semiotic - mysterious  symbolic- deeper meaning Roland Barthes                           The poster with the Louiboutons is making fun of the actual brand, as the brand's identity is luxurious and glamorous. Whilst the picture used is shocking, is unintentionally racist image.  Binary Oppression is constructed between the high-end fashion brand and trash worn by the model.  The fashion industry is exclusive and harmful to people in developing countries  Binary Oppression between the fashion runaway and the refugees trying to push through the fence, messages like struggle, exploitation and poverty.  mode of ad...

Adbusters don't make money, completely lacks advertising. Cost £11 which makes up for the lack of advertising. The Masterhead is different in every issue. having the same masterhead is apart of a brand identity  lack of anchorage  magazines don't have age restriction  brand identity is rebellious and random, offensive Masterhead is sans serif it is boring and plain. The background is black which has negative colour, the middle of the cover is a guy in a jacket looking angry and not looking at the audience. There's a lack of anchorage and the Title is as big as the Masterhead which confuses the audience on what the magazine is called. It also lacks of conventions lack of price tags and barcodes at time "Genre convention in magazine are completely informed by the social and historical context to which they are made" 1. underline the key terms evaluate  genre convention  genre hybridity  2.  The meaning of the question, work it ou...

Detournement - hijacking or re-routing Culture jamming - The practice of criticising and subverting advertising and consumerism in the mass media, by method such as producing advertisements parodying those of global brands the mise-en-scene of the man's facial expression 'post-west' has an anchorage, west is civilised, capitalised and culture.  lacks anchorage  looks it has low production value mode of address is direct and straight looks like an video, symbol of western culture i inyaface  

Vogue is A-list celebrities, whilst we have no clue who the women magazine is  Vogue has a more dramatic look, fashionable, while women magazine has a neutral The model of vogues looks like she's looking down at us, while the women magazine is fake smiling at us  Women magazine has more cop, whilst vogue is more simplistic and ha less copy. The mise-en-scene of Sophia's look has a dramatic look the head piece looks exotic, that is diverse  We are anchorage to believe that the model of women magazine is British more the lexis   Sophia looks exotic, whilst the model in women magazine is like us  Scintillating is sophisticated lexis, vogue is more glossy look  Vogue is less familiar to everyone it's a aspiration, whilst women is more common to everyone  To what extent are women and adbusters examples of specialised and institutionalised media production? Make reference to their distribution and circulation. An institution is a specia...