Sadia's Media blog

 Compared with the past, David Gauntlett argues that in the media today 'we are no longer get singular, straightforward messages about ideal types of male and female identities'  Evaluate the validity of this claim with reference to the set editions of Woman and Adbusters and the historical contexts in which they were produced.  PLAN  Knee Jerk; We no longer have one representation of the genders. This is shown through the contrasting difference between woman and adbusters.  set text  Breeze - soap advert  Faucet ad- second page  Woman : Laura Mauve - Male gaze- a hegemonically attractive - through the mise-en-scene of the costume - bubble foams. Flirtarious lexis that reinfornces the gender expections - Patriarchal Hegemony conventional for adverstising - selling a lifestyle or a beauty  The photo is occupying third of the page-  diverting the audience's attention to the women

The ideologies of adbusters is that they're against the consumer culture and corporate advertising. Although they do use the internet as a catalyst, they believe that the hard-copy is the best version of a magazine. It's contradictory, as they are anti capitalism but the magazine itself it is pricey, retailing at 11.99.  Challenging ideology, to provoke the audience. Brand Identity - unpredictable, being anti-conventional. Adbusters subvert the conventions of a magazine by not including any advertising in the magazine. This is unconventional as most magazine rely on advertising for revenue.  The shocking content challenges the audience which is subversive. Which is contrasting to women's magazine which is in the audience's comfort range. Same interactions as a protest, the collective group against the corrupt society. It creates awareness for the audience. Threatening the audience with shocking mode of address - 'save the planet, kill yourself'. Women's arti...

Media Language  Representation Audience  Industry  What Media language is associated with this product and how does it create multiple meaning?  genre: Drama, Horror, Thriller  Unconventional for a Tv set as the genre is difficult to define. And is subversive and is a hybrid. Whereas, Human's genre is less confusing. However there are challenging ideology explored within the show. Purpose of Media language (visual Communicator) Multiple meanings Polysemic of Les Revenants Challenging ideology of  Humans Decoding/encoding of messages  Audience( niche/mass) Key scenes -(opening)  les Revenant - 2013  Media language is used a communication tool used by the producers to communicate a message to the audience. It is encoded within the product.  Producers convey their ideologies through media language and meaning to the audience.  Les Revenants 2m40s Butterfly breaking out of the case foreshadow the motif of the show - dead coming back to...

 How is black identity coded in the music video formation by Beyonce? Representation - the ways in a media product constructs the world and the aspect in it. Including social groups, individuals, issues and events.  It is deliberately encoded by the ideology of the producer. not a typical narrative structure as the song restart 1 minute in  establishing shot - wide shot - Beyonce on top of a  police car- presents her as power- metaphor of empty police car floating in the flooded new orleans neighbourhood  There is anchorage of the lyrics - 'paparazzi' shows camera flashing  tracking of a neighbour  polysemic representation and meaning - complex and vibrant video- editing is rich and encompasses various meaning  non-diegetic voiceover - "what happened at the new orleans" - intertexuality reference and rejection of the black community when they needed welfare - inequality  editing montage - 'that beat' (LGBT dance doc),...

 Hermeneutic code - draws audience i, it is encoded by the producer and ensures the success of the film  The colours used are black, white, red and green which are known to be the joker's colour  The actor is looking up towards the the text, which acts as a hermeneutic code directing the audience to look at it  'Put on a happy face' -  anchoring the joker's sinister smile  Has the conventions of the teaser poster - Actor's name, teasing the release date, the name of the film  it's a low angle shot of the actor makes him look powerful and strong  The sans serif font is bold and powerful - connotes the style of the film and establishes the genre  The mise-en-scene of the blood on face - establishes him as a villain - acts as a hermeneutic code as the audience may question if he is a victim or not The cloud iconography is a reference to horror and thriller, Steve Neale theory of genre. Emphasised by the dark colour - symbolic polysemic, it refle...

This is America - Childish Gambino  Paul Gilroy- Postcolonial attitudes have constructed a racial hierarchy where White people are given more positive and important roles. For Instance, the police officers are white and in the background, there are people seen causing disturbance who are people of colour. The binary opposition paints the officers as good.  This reinforced through the camera movement. When the police cars are first introduced it is a tracking mid-shot of Gambino with it being right behind him. This attracts the audience's attention. Whereas the protesters are always shown in a wide shot.  The only ones being shot are black people and it is done without thought or hesitation which could an intertextual reference to how injust police brutality is.   As well as with the binary opposition of the police officers and the background characters who are protesting? the focus is more on the police officers as they have more of a grand entrance. And the pro...

  Inclusive lexis/language - at the start of the advert the narrator says ‘we are not alone’ - first shot is a mid shot/split screen of two females - one black and white - reinforces inclusive dominant ideology - ‘we are the same’ Use the phrase ‘if you cant fit the sport you can change the sport’ - inclusivity - connected with sport - EQUALITY  Editing is seamless/shots transition smoothly from one to the other - the illusion of continuity - connectivity  The producer is trying to represent as many groups as possible - diverse - trying to appeal to a mass audience - Nike are there to support, a brand we can rely on - we can overcome adversity - reinforced with the narration (doubted), a mid-shot of two people changing wheeler - representation of disabled - challenge stereotype Non-diegetic music - upbeat, inspirational piano and strings, non-diegetic cheering and crowd noise - adds to the positive message, supportive ideology - clips of audio commentating from sporting e...

The Weeknd- Blinding lights: Symbolism: Red - Love, Rage, danger, determination  Yellow- Joy, optimism, Enlightenment, Energy  Black- Death, evil, rebellion  Juxtaposition/Binary opposition between him being injured and dancing is unsettling and sinster. Positions the audience in an uncomfortable situation  The chaotic energy of the music video suggests/intimidates the effects of being on drugs. The blending of diegetic and non-diegetic sound reinforces this. The blending of the two sounds implies 'it's all a blur' and suggests that the character can hear both.  The character the Weeknd us playing can be a reference to the Joker. This is shown through this mannerism and his smile.  Has the typical conventions of a music video such as lip-syncing and dancing. It is both a performative and narrative video. However, it also subverts the conventions by not having the artist lip-sync but rather a smaller character.  This character is shown to be quite impo...

Target Audience - Perhaps younger teenagers/Kids (11-15yrs old) can infer this through the Lexis and Language they used in the video  Child Friendly, laugh at almost everything. There's no explicit language.   Inoffensive - cultivation character  Comments discuss the friendship they have aspirational  Insanely repetitive  Editing is simple- Icons of Pizza chains, simple editing - lots of jumpcuts  Stereotypically represented as feminine with her makeup and hair. She is presented as a perfect persona the video subtly produces a narrative about the lives they live from the products they consume and their buying habits such as Zoe "gets pizza like every week"   For comic effect, she chooses to leave in the blooper to make it more funny and interesting. Naturalistic tone  Her appearance is part of her brand - her own style naturalness and effortless however is trying  video is heavily constructed but is suppose to be natural  Loud ...

  Select an influencer - this may be someone you already follow or a notable one that you are aware of. Complete a textual analysis of their Instagram page considering; How do they ensure audience engagement? How do they ensure financial gain? How do they use lexis and language to attract audiences? How do they display convergence? (links to other media/products) How do they develop audience habits (encouraging the audience to come back) The posts themselves (costume, make-up, lighting, framing, representation. Influencer: @wolfiecindy (Cindy Kimberly) Cindy Kimberly ensures audience engagement by posting regularly. On her page, she has her stories archived so people are able to go through them regardless of when she had posted them. This creates more interactions with her audience. She is a hegemonically attractive woman this may be engaging to some audiences as they are attracted to her. Her feed is fairly casual, although she does mainly post photos of herself, she ba...

Social media, online media and digitally convergent media have become more powerful than governments. Online media relies on engagement - encouraging user click-through and interaction to develop habits where the user will keep returning (e.g. Instagram). This is essential in maintaining profit and financial gain. Never being subject to traditional forms of regulation, Online Media presents a literally impossible to understand, hyperreal collage of news, fake news, ideology, hatred, advertising and videos of cats... There is no differentiation between these forms, leading to a form of hyper-convergence with no hope of differentiating between previously distinct forms of media. With no impediment to posting, extreme ideologies such as holocaust denial, pro-eating disorders, rape threats and images of abuse can be shared with relative impunity. And yet, the internet can potentially collect all human knowledge, can allow the sharing of artistic endeavours with positive...

  The BBC - Key Facts These principles ensure all BBC content should…Inform, educate and entertain The BBC abides by ‘Reithian principles’…Which were proposed by its first Director General, John Reith The BBC does not prioritise commercial profit…Instead, it focuses on providing its audiences with the best possible content as a public service broadcaster The BBC is paid for by…The TV licence fee Because the public pay for the BBC…It, therefore, has a duty to reflect stories from people of all walks of life Prides itself on being PLURALISTIC Plurality Where a media product exhibits and gives voice to a wide range of ideological perspectives The BBC is a public service broadcaster. What does this mean? What responsibilities does this entail?  It has a self-imposed remit to “inform, educate and entertain” To what extent does the BBC offer it’s audiences ideological plurality?  Analyzing LNWH - Power and profit Curran and Seaton argue that all media products are motivated by ...

  How does this episode use lexis to appeal to its target audience? Analyse this episode's modes of address Stuart Hall suggests that audiences can negotiate the ideological perspective of any media product. What might the preferred and oppositional readings of this show be? Would you listen to this show? Explain your answer How could we apply Jenkins and Shirky's theories?  The topic itself - the discussion is based on make-up and from the perspective of a woman's experience- PATRIARCHAL - reflects a feminist ideology - the guests and panellists are educated and well-informed - the Alexis they use reflects that sophistication - target a middle-class audience. Could be argued women and men are presented in different ways - women described as 'busy'/ men watch porn trains and floss with their fingernails - reflects this a discussion that is based on a female perspective. Informal and relaxed - soft and calming - slow tone of voice - humourous - very chatty an...

Who is the target audience for this programme?  (age, gender, socio-economic status etc.) How does it reach this target audience? (Consider guests, themes etc.) Why does the BBC broadcast this show?  I think the target audience for this radio show is mainly targeted at middle-aged women may be from the middle-class background.  The style is quite relaxed, it is flowy conservation.  Lots use of puns, 'world is on fire' Intellect and sophisticated language used this reflects an ideology that it is targeted on more of a mature audience  Widens their appeal by talking about the technology which targets a younger audience they directly state that they are middle class but I think it's with its tone and how it expects the audience to have the available income and education to be able to leave work early or spend money on hobbies and middle-aged due to family and kids Goes to one point to another which makes it feel natural  The topics are quite high-brow as in th...

•Part of a conglomerate and a premium pay channel will have a need to provide high-quality programmes to satisfy and attract subscribers. •The returned was produced and made in France and it was produced by Canal Plus which is a large channel very well known in France •Canal plus is a subsidiary of a bigger conglomerate Vivendi •Vivendi is horizontally vertically integrated and they are diversified into other areas so as well as making TV and a lot of tvs they also are involved in advertising film production video game production so again they are also made by quite a large company. •It is 100% owned by the Canal+ Group, which in turn is owned by Vivendi. •The EU has a funding programme, which called 'Creative Europe'. This allows for European TV shows to be able to get grants to support production and distribution and to allow them to be made. 'Les Revenants' in particular was awarded a grant for 450,000 euros for season 1 and 1 million euros for season 2. •Vivendi SA ...

 Task  1. List the Media Language (mise-en-scene, editing, Cinematography etc.) that constructs meaning in the scene 2. Identify the preferred reading and the dominant ideology of the scene (e.g. 'a deliberately confusing and distressing ideology that positions the audience uncomfortably') 3. Identify the possible negotiated readings and oppositional reading- how is the audience being positioned?  Claire's reaction to Camille returning (11:45- 14:40) The scene starts with the frame focusing on the back of Claire's head, after seeing Camille in her house. This is a hermeneutic code as the audience are left to wonder what Claire's reaction is. The suspense is further anchored through the hallow unsettling music.  There are various moments within this scene where Claire changes her pace dramatically in seconds which may position the audience in an unnerving situation. As they feel alert and placed in a way through the cinematography as if they are there. Some of the sc...

An audience is a group of people that consume a media product. Before it was thought that the audience was largely passive, they would accept the ideologies that the producer present to them. Now it is thought the audience are more opinionated. Stuart Hall says that there are three different 'types' of reading: The preferred reading, Negotiable reading, and the opposition reading.  Similar to what Stuart Hall speaks about, David Gauntlett talks about the process of negotiation. The audience is not passive, they, however, construct their own identities through a media product. Through the process of 'pick and mix,' they are able to accept ideologies that suit them and neglect the others.  Les Revenants provides the niche target audience numerous chances to build their own identities -  allowing the audience moments to 'pick and mix' ideological perspectives'. Les revenants lack a definitive preferred reading, instead of asking the audience to construct their...

  What are the genre conventions of Les Revenants, how do they work, and how have they developed? Knee Jerk response:   Les Revenants demonstrates multiple genre conventions, it can be sorted into a variety of genres. The genre fluidity of Les Revenants allows the producers to combine and reshape conventions of multiple genres to form a single text. They have developed this through Steve Neale's theory of genre, through the process of repetition and difference. Plan:  the opening is in an isolated area, which has conventions to the supernatural genre. The location of the first shot is also the dam which is a key location. By having this at the start anchors the importance of the dam. The setting looks very french - makes Les revenants very atypical, never seen a horror set in the alps as opposed to Paris. The mise-en-scene of the causal costume is a binary opposition of the narrative and gives a sense of normality  Mainly 'Orchestral' music is an empathetic soun...

Representation is the study of...   1.     The group, place or issue on which a media product is focusing. 2.     The media language the media product uses in order to present these groups or issues. 3.     The ideological perspective about the group or issue being created within the product. 4.     The impact of this ideological perspective on the target audience. Camille:  Young female teenager  Natural makeup look which suggests she is younger  Button up blue shirt with grey cardigan more of a conservative look, stereotypical 'good girl '.  Long Auburn hair suggests that she is young and free Pale, young, sheltered life which reflect death?  Complex representation, allows the audience to negotiate their own response ' Julie : Grey Jumper with white collard indicates she is intelligent  Hair partially tied up, a bit reserved Natural makeup she is comfortable in her own skin  Mid-twentie...